Razer显然正在寻求提高更多流动性,以便为其库存筹集更多的流动性。请记住,Razer是最近获得认证专家的公司谢谢。Even though having a THX certification today doesn’t have the same weight as it did some years ago, Razer as started taking the first steps towards integration of the certification with its products, in a bid to have yet another selling badge to appeal to customers. These $600m are being destined to future growth (particularly in Asian markets), as well as an attempt to “Broaden the appeal of [Razer’s] brand; (…) continue to introduce innovative, category-defining experiences; and deepen global market penetration.”
Razer最近的金融文件表明,Razer在2012 - 2013年的利润为2000万美元,但由于多次收购以及R&D活动的三倍,2015 - 2016年亏损了约7000万美元。这些增加的支出并没有伴随着同等收入的同等增长,因此,为什么2015 - 2016年最终会陷入红色。不过,这并不意味着该公司的状况不佳:仅仅是研发,以及在实体商店中的越来越多,所有这些都在短期内占用钱,同时可以说长期产生更多影响。
来源:TechPowerup














