Gimmick?
Ahead of the launch of itsfirst self-lacing basketball shoesthis week,Nike just posted a major teaseto get people hyped. And while we can’t see what the sneakers actually look like, it does appear you’ll be able to adjust their power laces using your smartphone, based on a video featuring various NBA athletes trying them out. This would be a notable change compared to theHyperAdapt 1.0from 2016, which had no wireless connectivity and, instead, came with physical power buttons that let you lace up the shoes.
Another big difference is that the upcoming self-lacing sneakers are only expected to cost $350, much less thanthe $720of the original HyperAdapts. That’s all we know so far, but we’ll find out everything about “the future of the game” of basketball tomorrow, so stay tuned to our site for more coverage from Nike’s event.