Frank hrvoje Horvat: please don't smile
Wizz leica gallery honor to present a French photographerFrank hrvoje HorvatThe work of
Grace, dynamic and perfect is Frank hrvoje Horvat (1928-2020), the characteristics of photography.Because of its unique visual language, he to the trend of the creative fashion photography leadership, more regarded as one of the most influential photographers of the 20th century.From this day until the end of April 2023, he le leica gallery will select and display hrvoje Horvat 50 s to seventy s 30 paintings, let the audience understand the portrait master of philosophy.
Hrvoje Horvat first fashion photography works published in the early 50 s, and his unique style in the next few decades the further development of more complete.As well as some other photographers, hrvoje Horvat incorporates the technique of news photography in early stage in fashion photography.The photographer admitted at review his work: "if there is no story can be said, fashion is never interest me."Under his lens, the model is not only show luxury clothing motionless statue, he prefers to use dynamic posture to release the model of the power of expression, to fashion into real life.Photographer experience to create his unique style, and this kind of style has impact on the was quite traditional fashion photography.Hrvoje Horvat and Harper's bazaar legend - art director Alexey Brodovitch - have similar motto, that is to let the work is unexpected.In order to do this, he took the model took to the streets of Paris, subway, track and roof, has produced is still the theme of our overflow work.Hrvoje Horvat interest is widespread, the film also dabbled, people also often can see his work on the film stills.
Hrvoje Horvat early in his career and decided to use Leica 35 mm camera for fashion photography.He pulled a model out of the studio, on the streets with a Leica camera.At first, this way of working is not easy for magazine editorial office.However, his unique series soon won high praise for him, for photography, more international acclaim.
"Please don't smile" is hrvoje Horvat in shooting often say a word, because he doesn't like a fake smile.But the funny thing is, when he conceived by hand, or questioned his photos of gender roles and relations, many viewers can smile instead!
Brief introduction:
On April 28, 1928, Frank was born in the Italian town hrvoje Horvat, zia (Croatia's Mr Patty Opatija) today.Because of the racial persecution, hrvoje Horvat family were forced to flee to Switzerland in 1939.First, from his professional work is hard to see how he will become a master in fashion photography.Although hrvoje Horvat impassioned about photography when I was younger, but he really want to become a writer.At first he studied at the art institute of milan, after working in an advertising company, later contact and self-study news photography.Soon after, Henri Cartier Bresson will he introduced to Leica company.Stayed in London for a year later, hrvoje Horvat moved to Paris in 1955, and the rest of my life in Paris.Until the 80 s, fashion, and commercial photography still is his main active areas.Since then, he put the emphasis on personal and free photography creation.In later years he has done more to try, and using the digital technology to reinterpret his early works, and a lot of photography portfolio proves that he has unlimited creativity.Frank hrvoje Horvat on October 21, 2020, died in Paris.
Quote:
"My research aims to create a different concept of" ideal woman ", this concept is in order to comply with my imagination and knowledge rather than conventional market this. Trial and error, I tried to change course, hope to explore forward in different directions."
"I'm good at" street fashion "- that doesn't mean I have to take photos in the street, but I want to show the image of women in their daily lives."
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