10在2021年需要避免ASO错误 - 快速指南

If you are starting out in the mobile app business, chances are that you’re making some major mistakes that can negatively affect the performance of your products in the app stores.

事实证明,与谷歌中的定位一样,在App Store中,还有必要具有明确定义的优化策略来获得所需的成功。或者是什么相同的,应用商店优化(ASO)。

In this short, fast, and precise guide, you’ll discover what are the 10 most common mistakes that you should avoid at all costs when optimizing your application and improving your downloads. Let’s get started!

What is ASO?

要尽可能简单:ASO是应用程序,SEO用于网站定位 - 但每个SEO都是具有重要差异的。

ASO is the process of optimizing an application in an effort to make it appear among the first search results in the app stores.

Basically, it’s getting organic exposure for your apps; the higher it is, the more users will find them in their searches, and therefore the greater the chances that they’ll download your apps.

10 ASO mistakes you need to avoid right now

When preparing a strategy to “promote” an app through ASO positioning, both developers and marketers make a series of mistakes — often almost imperceptible — that can interfere with the main objective:

Make their applications more visible to obtain the highest possible number of downloads. Our goal in this case, is that you become aware of these errors to avoid them and get closer and closer to your goal.

1.忽略ASO的意思

The first step is the most obvious; if you don’t know and master ASO, your app will pass without pain or glory through the app store.

如今,如果您希望为您的应用成功,而不是知道ASO是不可想象的;这意味着最大化您的店内可见性,提高转换率,并获得有机下载和安装。

Remember that organic downloads are the ones that are free, so they contribute to the reduction of distribution costs and therefore, influence the final price to the consumer.

数据表示超过65%的安装are search-driven, so this should be an incentive to take ASO seriously.

2.ASO与APPS的SEO相同

虽然SEO和ASO在功能和目的中类似,但它们不一样。

虽然SEO用于优化Google搜索中网站或博客的可见性,但ASO用于优化App商店列表中应用程序的可见性,从而提高转换率并降低用户采集成本。

Another important difference is that paid campaigns have a much greater impact on ASO than SEO.

3. Not creating quality products

A large number of developers ignore this factor. This is a serious mistake, since both user engagement, retention, and even the reviews they make, are important.

如果用户抱怨某事,请尝试迅速纠正,因为拥有良好和质量的产品对于希望下载更多应用程序的用户至关重要。

此外,满意的用户将对您的应用程序发表良好的应用程序,免费为您的应用程序提供嘴巴营销广告系列。

4. Not studying well the niche to which your app belongs to

良好的利基市场分析考虑了以下几个方面:

  • 你的目标受众是什么?
  • Can you classify it by aspects such as gender, age, location, etc?
  • What is your target audience looking for in an app like yours?
  • What are your main competitors?

与用户想要的想法以及在目标利基在目标中进行的想法,所有这些都在识别竞争的错误和成功的想法。

事先分析,这一切都很重要,因为它很可能会面临有更好的参与的应用程序,并且会收到不断更新。

5. Ignore the location

如果我们已经知道世界各地有超过52.7亿智能手机用户,您应该利用它。今天,它没有意义的是将自己限制在一个国家或一种语言中。

That’s why it’s important that you try to localize your app’s file in as many countries and languages as possible; as long as you observe that there are a good number of potential users who will install it.

此外,这种做法还可以帮助您改进不同市场的搜索并提高转换率。

此外,考虑到本地化进程涉及更复杂,因为您需要:

  • Analyze the new market
  • 探索最相关的关键字
  • Make a good benchmark
  • 详细研究顶层图表
  • 和更多…

6. Not being careful in the use of keywords

While there is less competition for keyword usage in the app market, that doesn’t mean you should ignore this aspect.

这里最好的练习是您尝试专注于“长尾”的单词,为此,您可以使用关键字建议和自动完成来帮助自己。

尝试创建具有良好单词的列表,然后尝试将它们放在关键位置:

  • 在标题中
  • In the short description
  • 在长篇文章中

7.不照顾您的演示文稿的视觉外观

ASO isn’t only “traffic + conversion”, since it will be useless to have a lot of traffic if it doesn’t translate into downloads.

您如何说服用户下载您的应用程序?

You must take care of any visual resources that make up the presentation of your offer as much as possible, including:

  1. Icons
  2. Screenshots
  3. Cover images
  4. 精选视频
  5. Colors in general

请记住,一切都通过眼睛进入,因此设计工作是对用户产生影响的关键重要性。

8.没有做足够的测试

您应该测试您的视觉资产和文本字段,以查找最适合聘请用户的原因。通常的是进行A / B测试:测试列表中的任何项目的两个版本,并在转换方面衡量其成功。

You must perform these tests as necessary and with all the elements that make up your presentation.

9. Excessive use of wrong keywords

ASO优化由三个基本方面组成:

  1. Keyword research
  2. Tab optimization
  3. 监测

Detecting the most suitable keywords for your app is of enormous importance to better define the spirit of your offer; what your potential users are looking for. In this sense, the best practice is to focus on long and mid-tail keywords, since these are usually the most useful and lead to more downloads. Subsequently, you’ll have to perform your optimization tasks on your tab gradually.

To help you in this process, you can make use of some monitoring and optimization tools: Asomobile, TheTool, App Annie, and Sensor Tower, are some of thebest ASO toolsfor this.

10.认为ASO用于Google Play和App Store的工作相同

Apple App Store and Google Play Store are similar platforms at heart, but each follows its own guidelines.

这意味着你不能工作相同的策略for the App Store and Google Play, since the application classification factors are different in each case.

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