Razer Partners With Williams Esports

The world’s leading esports gaming brand partners with the world’s leading Formula 1 esports team

Razer™, the leading global lifestyle brand for gamers, and Williams Esports, part of the world-famous Williams Formula 1 team, today announced a new strategic partnership. The long-term partnership will see Team Razer and Williams Esports collaborate in multiple areas of racing esports.

This is the first collaboration from Team Razer with a professional Formula 1 esports team, marking a major validation of Williams Esports’ commitment to their drivers and of Razer’s vision and quality of products. Razer will be supplying the Williams Esports roster of drivers with the complete range of Razer pro-grade gaming peripherals, including Razer’s latest high-end Blade gaming laptops.

Razer联合创始人兼首席执行官谭敏(Min Liang Tan)表示:“威廉姆斯F1一直处于一级方程式赛车的前沿,就像Razer一直是电子竞技的先驱一样。”。“这一合作将世界上最好的游戏装备带给世界上最好的电子竞技车手。我们的游戏技术和威廉姆斯车手的天赋将使车队在可预见的未来处于领先地位。”

这一伙伴关系将看到两者Razer团队和Williams电子竞技团队在未来的计划和活动中携手合作,包括开发创新技术解决方案,如Hypersense,让驾驶员在训练和比赛中有更好的沉浸感和态势感知。通过与威廉姆斯电子竞技紧密合作,为车队提供最具创新性、最前沿的工具,雷泽车队将成为全球F1电子竞技社区中的关键球员。

“Razer is a world-leading lifestyle brand in gaming, and a true pioneer in esports.” says史蒂文·英格利什,威廉姆斯创意服务部主管。“凭借行业领先的产品、知名品牌和蓬勃发展的游戏玩家群体,Razer是威廉姆斯在游戏和电子竞技领域建立声誉的天然合作伙伴。Team Razer和Williams电子竞技都是关于精英竞争的。我们的团队和玩家将受益于使用市场上的顶级产品来赢得世界冠军,我们将与Razer将在这一过程中创造出令人难以置信的故事。”

heWilliams Esportsprogrammehas a roster of more than 25 of the world’s elite drivers, competing in 10 racing games across all three platforms, already reaching audiences in the millions and winning multiple titles across a wide spectrum of races and platforms.

By working with Team Razer, Williams Esports drivers will play an important role in the development and testing of new Razer products. With Williams’ rich history in motorsports and their drivers’ first-hand experience of what it takes to succeed at the highest levels, Williams Esports will provide valuable feedback to further perfect Razer’s portfolio of high-quality gaming peripherals.

As part of the sponsorship deal, Razer and Williams Esports will run several joint social media campaigns to engage with fans of both companies, including giveaways and co-promotional and branding activities.

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