视频游戏行业现在的价值为1160亿美元，世界各地的15亿人口播放视频游戏。它们也越来越多地下载 - 在移动和控制台上。这正在制作丰富的数据，这些数据正在用于将游戏从开发中进行改进到营销，覆盖行业中的革命并谈到你可以得到的财富Jackpot Capital Casino $100 free chipon every new signup. The main reason for the explosion of the gaming industry is Big Data. It is used in many industries for a few years now but now is a time when people are actually understanding its capabilities for optimization and monetization. They are putting big data to use in order to make them fruitful. Here are the top ways this data is being used to upend the gaming industry:
Game Design
在游戏设计中，大数据突出了为用户提供所想要的重要性。为此，他们使用行为数据来更新游戏，以便在挑战方面对用户效果效果很好。但是，他们确保用户对更新的版本没有沮丧，因为它只会降低游戏流行度。例如，Zynga最着名的社交游戏，如Farmville，使用智能数据以更好地了解为用户提供所需的内容。他们记录并监控了用户行为，看看他们的游戏正在播放和使用这些观察，以改善游戏。
Personalized Ads
A consumer’s digital footprint today is increasingly valuable in this personalized era of marketing and advertising. There is such a vast amount of information from every interaction. With the help ofBig Data, it is possible for the gaming companies to develop compelling promotion messages that ultimately save money and increase efficiency by targeting the right people with the right product. This is essential when you see that the data is being collected and it will make your game invasive. However, gaming sector is data mining through these factors to make it more attractive for a user to appreciate the game.
弗里亚姆
The “Freemium” model dominates mobile games. From Candy Crush Saga to Clash of Clans, “freemium” games and their in-app purchases. But they aren’t limited to mobile. Today, many of the most popular computer games are freemium games as well. Freemium, or free-to-play, is a business model that lets people use games, software, media or web services free of charge, but there is a premium charged for additional features. Players don’t spend cash immediately, but rather through small transactions to enhance their experience or give them a leg up on other players. TheFreemium Games中使用的游戏物流旨在激励玩家to make in-game purchases and as a result, keep users playing for longer. Using big data in the freemium stage allows game developers to accurately predict, measure, and track player behaviour to optimize the experience, increasing the likelihood users converting to a paid model.
